Bank of Colorado

TV spots, radio, and print for Bank of Colorado that I wrote and concepted at Karsh Hagan.

How It Works

What do you do when a client wants a rebrand, but already has a tagline they love? You make the tagline the center of the whole campaign. Ask any Coloradan what follows “Bank of Colorado,” and they’ll say “There’s Only One.” When you have that kind of brand equity, you don’t want to lose it. BOC wanted to pivot from a more lighthearted campaign to positioning itself as a “hero brand.” In doing that, my team and I chose to make the bank itself a point of state pride. A beacon of rugged, outdoorsy individuality. A message that resonates with the city dweller and the rancher. After all, there’s only one Colorado.