AMC

Problem: AMC Theatres doesn't have enough millennial butts in its seats.

Insights: 1. Streaming services aren't the enemy. In fact, the more a person streams, the likelier they are to go to the movies. 2.  

Solution:

Created in collaboration with copywriters Celia Hardick, Stacie Strobbe, and art directors Kiana Fernandez, and Cameron Higginbotham.